Yamaha’s US Marine business unit has announced the appointment of Bryan Seti to the position of vice president of the Yamaha Boat business unit and Ben Mallett to the position of vice president of marine development. Yamaha’s Boat business unit includes the WaterCraft business group, G3 Boats and Skeeter Boats. Seti will hold the title of president, Skeeter products, and will continue to lead sales and marketing for Yamaha WaterCraft and Sport Boats. Mallett will lead product and advanced development teams at the Yamaha Marine Innovation Center.
Dean Burnett, former vice president of Yamaha’s US Marine business unit, will transition to the role of president of Yamaha Motorsports US business unit, as Mike Martinez, the current president, prepares for retirement in April.
“Bryan and Ben both have a long tenure with Yamaha and a deep understanding of the marine industry,” said Ben Speciale, president, Yamaha US Marine business unit. “Their experience and knowledge will serve these teams well as we move our products into the future. We’re grateful for Dean’s contributions to Yamaha Marine over the years and know he will continue to drive success in his new role with Motorsports.”
Seti most recently held the role of GM of the Yamaha WaterCraft Group, responsible for overseeing the sales and marketing of Yamaha WaveRunners and boats in the United States.
Mallett previously served as GM of Bennett Marine, a leading manufacturer of hydraulic and electric trim tabs which became a division of Yamaha Marine Systems Company in 2017.
In related news, Yamaha establishes marine digitalization subsidiary in Finland